What is Online Marketing?
Online Marketing
What is Online Marketing? Is it helpful in getting good ROI?
Marketing is a management which foresees and satisfies the consumer needs timely.  
Marketing is managing cost-effective consumer relationships. “Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large”. So online marketing is a subpart of Marketing term.
what is marketing?
There are two approaches to Marketing – Traditional Marketing & Online Marketing
Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing.
It’s the most recognizable types of marketing, encompassing the advertisements that we see and hear every day.
Most traditional marketing strategies fall under one of four categories: Print, Broadcast, Direct mail, and Telephone.
Traditional Marketing
Online Marketing is advertising and marketing the products or services of a business over the Internet. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps.
Online Marketing also termed as Web Marketing, Internet Marketing.
Components of Online Marketing
  • Web Analytics
  • Search Engine Optimization
  • Online Advertising
  • Mobile Advertising
  • Social Media Marketing
  • Email Marketing
  • Blogs
  • Content Marketing
Importance of Online Marketing
  • Cost effective as compared to Traditional Marketing
  • It is measurable, i.e you can actually view who have seen your ads, number of purchase done by buyers
  • It is fast and efficient
  • It can provide maximum information about the product services, offers, and transactions
  • It helps to capture wide range of target group
  • It helps to build customer relationship when they purchase any product, service from you
  • Marketing products on the Internet costs less than marketing them through a physical retail outlet
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